Bugatti Centenaire Print

2009 at Bugatti was dominated by the celebrations of the marque’s centenary. As lead agency, DADDY was responsible both for the concept development and organisation of the event itself, and for the design of the related communication materials. These included invitations to the festivities, a special edition of Ettore magazine, and a product brochure for the L’Edition Centenaire special-edition centenary model.
Hermés wallet

DADDY was tasked with creating a suitable tool for presenting the different Hermés-designed interiors for the Bugatti Veyron. The result was a set of beautifully finished leather wallets, one for each of the six available interior designs. Each of them was made from the same materials and shared the same characteristics as the corresponding vehicle interior: carefully selected leather, exquisite trims and absolute attention to detail. The wallets were fastened shut with a leather strap, a reference to the Hermés suitcase that comes with every Bugatti.
Ettore

Ettore, named after the founder of Bugatti, is a large-format magazine published every six months and distributed to the marque’s discerning customers. It represents a highly effective way for Bugatti to maintain a relationship with its existing and potential customers. To date, six editions have been successfully produced and distributed.
Competence
Ice Driving
Event
Film
Photo
Design
Digital

Clients
Bugatti
VW Gruppe


DADDY CREATIVE
COMMUNICATIONS GmbH
Friedrichstraße 210
D - 10969 Berlin
T +49 (0) 30 25 93 16 50
F +49 (0) 30 25 93 16 5 - 29
Info@daddycom.net

IMPRESSUM
DEU | ENG    Login